Medically reviewed by Jonathan Cheng, MD, Medical Director | 15+ Years Experience | Last Updated: September 2026
Botox is priced per unit. Nationally that runs about $10 to $25 per unit, and most patients need enough units that a full treatment lands between $325 and $700. The American Society of Plastic Surgeons reports an average botulinum toxin session near $435. Your final number depends on how many units your muscles need and how many areas you treat, so a single-area treatment costs far less than a full upper-face refresh. At New Horizons Wellness in Shenandoah, TX, Botox is charged by the unit, and current per-unit pricing and specials are shared over the phone or at your consultation.
Botox is priced per unit, not per area, at New Horizons Wellness
The most honest way to price Botox is by the unit, because that is the actual dose of product injected. When a clinic quotes "per area" instead, you cannot tell how many units you are getting, and two clinics with the same per-area price can deliver very different amounts of Botox.
New Horizons Wellness prices Botox by the unit. In the practice's own words:
"We charge by the unit."
New Horizons Wellness Center
That means you pay for the exact dose your face needs and nothing extra for an area that only takes a few units. To get today's per-unit rate and any current promotions, call (281) 419-5544. Specific pricing is confirmed at consultation because the right dose is set by your provider after seeing your muscles.
What one unit of Botox costs: about $10 to $25
A single unit of Botox generally costs $10 to $15 in most of the country, and $15 to $25 or more in large metros like New York, Los Angeles, and Miami where overhead is higher. Suburban Houston markets such as Spring, Shenandoah, and The Woodlands typically sit in the mid range rather than at big-city premiums.
Per-unit price reflects three things: the clinic's cost for the product, the injector's training and experience, and local demand. A lower sticker price is not automatically a better deal, which the next sections explain.
How many units each area takes
The total you pay is units multiplied by per-unit price, so unit count is what actually drives the bill. These are common ranges for the upper face. The three areas approved by the FDA for Botox Cosmetic have published label doses, shown below.
| Treatment area | Typical units |
|---|---|
| Frown lines between the brows (the "11s," FDA label dose) | 20 units |
| Crow's feet, both sides (FDA label dose) | 24 units (12 per side) |
| Forehead lines | 10 to 20 units |
| Bunny lines on the nose | 4 to 10 units |
| Lip flip | 4 to 6 units |
| Chin dimpling | 4 to 8 units |
Dosing is individual. Stronger muscles and deeper lines need more; a light, natural result needs less. First-time patients often start conservative and add at a follow-up. For a personalized estimate, see our guide on how many units of Botox you need.
What a full Botox treatment costs
Most patients treat more than one area, so a realistic full treatment adds up like this:
- One area (for example, frown lines): roughly 20 units, about $200 to $400.
- Two upper-face areas (frown lines plus crow's feet): roughly 40 to 45 units, about $400 to $700.
- Full upper face (frown lines, crow's feet, and forehead): roughly 50 to 60 units, about $500 to $900 depending on per-unit price.
These are general market ranges, not a New Horizons quote. Your exact cost is set once your provider maps your treatment plan.
Five things that change your Botox price
- Units needed. The single biggest factor. More muscle and deeper lines mean more units.
- Number of areas. One area is cheaper than a full-face plan.
- Injector experience. A seasoned injector places fewer, better-targeted units, which can lower your total even at a higher per-unit rate.
- Location. Big-city clinics charge more per unit than suburban practices.
- Product and specials. Package pricing, loyalty programs, and seasonal offers reduce your effective cost.
Why a low per-unit price can still cost you more
A clinic advertising a rock-bottom per-unit price sometimes over-dilutes the product or uses more units than needed to reach the same result. You can end up paying the same or more, with a heavier, less natural look. Ask any clinic two questions: what is the price per unit, and roughly how many units will my plan take. Those two numbers, together, are the only way to compare quotes fairly.
Botox units and Dysport units are not the same
If you compare Botox to Dysport by sticker price alone, the math misleads you. The products are dosed differently. As New Horizons Wellness explains it:
"3 units of Dysport is equivalent to 1 unit of Botox."
New Horizons Wellness Center
A lower Dysport per-unit price does not mean a lower treatment cost, because you need roughly three times the units. Always compare the total cost of a full treatment rather than the per-unit tag.
Package deals and loyalty pricing lower your cost per visit
New Horizons Wellness offers package deals and a loyalty program for patients who keep up regular treatments. Because Botox is maintained on a schedule rather than done once, these programs meaningfully lower your cost over a year. Ask about current specials when you book.
Botox lasts about three months, so judge cost by the year
Botox results generally last about three months, and most patients return every three to four months for maintenance. That means the useful way to budget is per year, not per visit. If a treatment costs $400 and lasts three months, your yearly cost for that plan is roughly $1,600 before any package or loyalty savings. Learn more about longevity in our guide on how long Botox lasts.
Payment and financing options for Botox
New Horizons Wellness accepts standard payment methods and offers financing options so you can spread the cost of a treatment plan. Botox is a cosmetic treatment and is not covered by medical insurance. See current payment plans or ask the front desk which options fit your budget.
Frequently asked questions about Botox cost
How much does Botox cost per unit?
Most clinics charge about $10 to $15 per unit, rising to $15 to $25 or more in major metro areas. New Horizons Wellness charges by the unit; call (281) 419-5544 for the current rate.
How much is a full Botox treatment?
A single area runs roughly $200 to $400. Treating the full upper face (frown lines, crow's feet, and forehead) is commonly $500 to $900 depending on units and per-unit price. The ASPS reports an average session near $435.
Is Botox priced per unit or per area?
At New Horizons Wellness it is priced per unit, so you pay for the exact dose your muscles need. Per-area pricing hides how much product you actually receive.
Does insurance cover Botox for wrinkles?
No. Cosmetic Botox is an out-of-pocket treatment. Financing and payment plans are available to spread the cost.
How often do I pay for Botox?
Results last about three months, so most patients budget for maintenance every three to four months. Package and loyalty pricing lowers the yearly total.
Is cheaper Botox a good idea?
Not always. A very low per-unit price can mean more units used or an over-diluted product. Compare the total treatment cost and the injector's experience alongside the per-unit tag.
Get your exact Botox price in Spring and The Woodlands
Your Botox cost comes down to your muscles, your goals, and how many areas you treat, and those are set at your consultation. Call New Horizons Wellness at (281) 419-5544 to ask about today's per-unit price and current specials, or book an appointment online. Our licensed PA injector has more than 18 years of experience with Botox and fillers and will build a plan around a natural result. New Horizons Wellness serves Shenandoah, Spring, The Woodlands, Conroe, and Oak Ridge North from 150 Pine Forest Drive, Suite 401, Shenandoah, TX 77384.
Disclaimer
Disclaimer: This information is provided for educational purposes and is not a substitute for professional medical advice, diagnosis, or treatment. Please schedule a consultation with our team to discuss your individual needs.
Sources
- American Society of Plastic Surgeons, Botulinum toxin (Botox) cost and procedure statistics
- AbbVie, BOTOX Cosmetic (onabotulinumtoxinA) full prescribing information (approved dosing for glabellar, lateral canthal, and forehead lines)
- American Society of Plastic Surgeons, 2022 Plastic Surgery Statistics Report
